When choosing between ActiveCampaign vs Sendinblue, it’s easy to feel overwhelmed by the sheer number of features, pricing options, and user experiences. You know how crucial email marketing and automation are for your business, but making the wrong choice could mean wasted time, effort, and money.
It’s frustrating trying to sift through endless reviews and comparisons, only to still feel unsure about which platform truly fits your needs. The pressure to make the right decision can leave you feeling stuck and uncertain.
But don’t worry—this comprehensive email marketing software comparison between ActiveCampaign and Sendinblue will break down the key differences and help you confidently choose the right tool to drive your business forward.
*Sendinblue has changed its name to Brevo.
In a Hurry? Here’s a Quick Summary of ActiveCampaign vs Sendinblue
| Feature | ActiveCampaign | Sendinblue |
| Ease of Use | Intuitive, but more complex due to advanced features | Simple and user-friendly, ideal for beginners |
| Email Marketing Automation | Highly customizable workflows with advanced triggers | Basic automation, easy to set up for small to medium businesses |
| Integrations | Over 850 integrations, including CRM and eCommerce | Solid range of integrations, but more limited compared to ActiveCampaign |
| Pricing | Higher pricing, feature-rich and scalable | Competitive pricing with a free tier and pay-as-you-go options |
| Best Suited For | Businesses needing advanced features and customization | Small businesses or beginners seeking simplicity and affordability |
Table of Contents
Ease of Use
ActiveCampaign: Ease of Use
ActiveCampaign features an intuitive interface, making navigation through email marketing automation, campaigns, and CRM tools straightforward. The drag-and-drop builder is user-friendly, particularly for beginners, and the platform offers a comprehensive knowledge base.
Sendinblue: Ease of Use
Sendinblue provides a clean, straightforward interface with easy navigation. Its simple email builder and smooth automation setup are complemented by extensive support resources, ideal for newcomers to email marketing.
ActiveCampaign vs Sendinblue: Ease of Use Comparison
- ActiveCampaign Strengths: Intuitive dashboard, user-friendly email builder, robust knowledge base.
- Sendinblue Strengths: Clean layout, simple navigation, strong onboarding.
- Comparison: ActiveCampaign offers advanced functionality, while Sendinblue excels in simplicity.
Email Marketing Features
ActiveCampaign: Email Marketing Features
ActiveCampaign offers a wide range of features, including a drag-and-drop builder, dynamic content, and the best email automation tools for advanced A/B testing. Its segmentation tools allow for highly tailored email campaigns.
Sendinblue: Email Marketing Features
Sendinblue provides a user-friendly email builder, effective segmentation, and integrated SMS email marketing services. While its A/B testing is solid, it’s less advanced than ActiveCampaign’s.
ActiveCampaign vs Sendinblue: Email Marketing Features Comparison
- ActiveCampaign Strengths: Advanced segmentation, dynamic content, sophisticated A/B testing.
- Sendinblue Strengths: Simple builder, SMS integration, effective segmentation.
- Comparison: ActiveCampaign is better for advanced users, while Sendinblue is ideal for simplicity and SMS integration.
Marketing Automation
ActiveCampaign: Marketing Automation
ActiveCampaign excels in automation, offering customizable workflows with various triggers and conditions. The visual builder handles complex workflows easily and comes with pre-built templates.
Sendinblue: Marketing Automation
Sendinblue’s automation is robust yet simpler, featuring an intuitive workflow builder suited for small to medium businesses. It’s effective for basic automation needs.
ActiveCampaign vs Sendinblue: Marketing Automation Comparison
- ActiveCampaign Strengths: Customizable workflows, advanced triggers, pre-built templates.
- Sendinblue Strengths: Intuitive builder, straightforward setup, good for small businesses.
- Comparison: ActiveCampaign offers more complex options; Sendinblue is simpler and accessible.
CRM and Contact Management
ActiveCampaign: CRM and Contact Management
ActiveCampaign integrates CRM with its marketing tools, featuring lead scoring, task management, and detailed contact profiles. It’s ideal for sales teams needing an integrated approach.
Sendinblue: CRM and Contact Management
Sendinblue’s CRM is basic, focusing on contact management and interaction tracking. It’s suitable for small businesses needing a simple solution without complex sales tools.
ActiveCampaign vs Sendinblue: CRM and Contact Management Comparison
- ActiveCampaign Strengths: Comprehensive CRM, lead scoring, task management.
- Sendinblue Strengths: Simple interface, easy contact management, good email integration.
- Comparison: ActiveCampaign is more advanced; Sendinblue suits simpler CRM needs.
Pricing
ActiveCampaign: Pricing
ActiveCampaign’s pricing is higher, reflecting its advanced features. It offers flexible, scalable plans based on contact numbers and features, suitable for growing businesses.
Sendinblue: Pricing
Sendinblue pricing is competitive, offering a free tier and pay-as-you-go options. It’s cost-effective, especially for businesses with large contact lists and simpler needs.
ActiveCampaign vs Sendinblue: Pricing Comparison
- ActiveCampaign Strengths: Scalable, feature-rich, flexible pricing.
- Sendinblue Strengths: Free tier, cost-effective, flexible plans.
- Comparison: ActiveCampaign pricing is higher but justifiable by its features, while Sendinblue pricing offers affordable, flexible options.
Deliverability
ActiveCampaign: Deliverability
ActiveCampaign boasts strong deliverability rates supported by advanced tools like spam testing, deliverability reports, and list cleaning. Users can monitor and improve sender reputation, ensuring high deliverability.
Sendinblue: Deliverability
Sendinblue offers competitive deliverability with a focus on avoiding spam filters. It includes list management tools to filter out inactive contacts and provides detailed deliverability reports and guidance.
ActiveCampaign vs Sendinblue: Deliverability Comparison
- ActiveCampaign Strengths: Advanced tools, spam testing, reputation monitoring.
- Sendinblue Strengths: Effective list management, detailed reports, spam filter avoidance.
- Comparison: ActiveCampaign offers more sophisticated tools, while Sendinblue provides solid but simpler support.
Customer Support and Resources
ActiveCampaign: Customer Support and Resources
ActiveCampaign provides 24/7 live chat, email, and phone support for higher-tier plans, which is critical for businesses relying on the best email marketing software. It has an extensive knowledge base, webinars, and a community forum. Onboarding is thorough, helping users quickly learn the platform.
Sendinblue: Customer Support and Resources
Sendinblue offers email and live chat support, with phone support for premium plans. Its resources include a knowledge base, tutorials, webinars, and personalized onboarding for higher-tier users.
ActiveCampaign vs Sendinblue: Customer Support and Resources Comparison
- ActiveCampaign Strengths: 24/7 support, extensive knowledge base, thorough onboarding.
- Sendinblue Strengths: Strong live chat, personalized onboarding, helpful tutorials.
- Comparison: ActiveCampaign provides more comprehensive support, while Sendinblue’s support is effective but slightly less extensive.
Integrations
ActiveCampaign: Integrations
ActiveCampaign excels with over 850 integrations, including CRM email marketing, eCommerce, and analytics tools. A powerful API supports custom integrations, making it versatile for businesses.
Sendinblue: Integrations
Sendinblue offers a solid selection of integrations, including Shopify, WordPress, and Google Analytics, but it’s more limited than ActiveCampaign. It also offers API access for custom integrations.
ActiveCampaign vs Sendinblue: Integrations Comparison
- ActiveCampaign Strengths: 850+ integrations, powerful API, seamless CRM/eCommerce connections.
- Sendinblue Strengths: Solid range, easy integration, API access.
- Comparison: ActiveCampaign offers a broader range, while Sendinblue covers the basics well but with fewer options.
Analytics and Reporting
ActiveCampaign: Analytics and Reporting
ActiveCampaign provides advanced analytics, including customizable dashboards, detailed reports, and predictive metrics, helping users optimize their marketing with data-driven insights.
Sendinblue: Analytics and Reporting
Sendinblue offers essential metrics like open and click-through rates, with clear reports and engagement data. While comprehensive, its analytics are less advanced than ActiveCampaign’s.
ActiveCampaign vs Sendinblue: Analytics and Reporting Comparison
- ActiveCampaign Strengths: Advanced reporting, customizable dashboards, predictive analytics.
- Sendinblue Strengths: Essential metrics, clear reports, good engagement insights.
- Comparison: ActiveCampaign offers more advanced analytics, while Sendinblue focuses on essential metrics.
Customer Reviews and Testimonials
ActiveCampaign: Customer Reviews and Testimonials
ActiveCampaign receives positive reviews for its robust features and automation. Users praise its CRM, integrations, and support, though some note a learning curve with advanced features.
Sendinblue: Customer Reviews and Testimonials
Sendinblue is praised for its ease of use, affordability, and simplicity. Users appreciate the user-friendly interface and flexible pricing but note it lacks some advanced features.
ActiveCampaign vs Sendinblue: Customer Reviews and Testimonials Comparison
- ActiveCampaign Strengths: Positive reviews for advanced features, strong CRM, extensive support.
- Sendinblue Strengths: Praised for ease of use, affordability, simplicity.
- Comparison: ActiveCampaign is preferred for advanced needs, while Sendinblue is favored for simplicity and cost-effectiveness.
ActiveCampaign vs Sendinblue – Conclusion
When comparing ActiveCampaign vs Sendinblue, it’s clear that both platforms have their strengths, catering to different types of users and business needs.
ActiveCampaign stands out with its advanced marketing automation, comprehensive CRM capabilities, and a vast range of integrations. It’s an excellent choice for businesses that require powerful features, detailed analytics, and the best email marketing platform for small business needs. However, these advanced features come at a higher price point, which might be more suitable for established businesses or those with complex marketing needs.
On the other hand, Sendinblue excels in simplicity, ease of use, and affordability. It’s a strong contender for small businesses or those new to email marketing, offering essential tools without overwhelming users. Sendinblue’s integrated SMS marketing and flexible email marketing software for ecommerce plans make it particularly attractive for businesses looking for an all-in-one marketing solution on a budget.
